There are benefits and compromises inherent in the decision to use a screen to present donor recognition. A traditional donor wall allows a passive viewer to understand a considerable amount of information about the relationship between an organization and its donors without reading a single name. One can glean an idea of the number of donors from the size of the list. If a hierarchy of plaque sizes or categories is part of the display, those details let the viewer know that people give different amounts. The location of the display, the environment surrounding it, and the materials used to build it all help indicate the value the organization places on its donor. The best donor walls motivate the viewer to consider giving and explain how to make a gift.
Here are the ten questions I ask in the process of investigating the appropriateness of digital donor recognition. Some relate to clarifying your needs, some to readiness and sustainability and some to design. Don't get me wrong, if enough of the answers point to the use of digital donor recognition, I'm game!Read More
The tile framing the donor recognition components is the work of ceramicist and public artist, Alex Irvine. It was commissioned for this display and features the dogwood and cross icons long associated with the Mission brand. Heurista led the concept development, design, coordination and installation of this donor recognition display and continues to work with the Mission Foundation in developing new content for the interactive media.Read More