YMCA WNC Philanthropy Centers
The YMCA of Western North Carolina is a regional organization with six locations. Responding to a national campaign designed to increase public awareness of the Y as cause, the growing organization sought cost-effective , easy to maintain, adaptable donor recognition solutions to engage donors, especially members routinely visiting the individual Y branches.
Y-USA provides strict guidelines for all Y branding, including environmental graphics. However, research showed that donor recognition had not been fully considered within these guidelines. There were no standards for the recognition of naming opportunities, planned giving, or annual campaign donors. Furthermore, existing website guidelines weren’t fully applicable to a touchscreen presentation.
Heurista was engaged to conduct a top-down review of stewardship practices at the YMCA of Western North Carolina, draft stewardship guidelines and design a comprehensive set of donor recognition products. The resulting program includes brand compliant signs for naming opportunity recognition and electronic “philanthropy centers” that provide versatility for the evolving Y giving programs.
The philanthropy centers are touch enabled. The branded message templates and CMS system for the digital presentation and the custom frame were designed by Heurista. All graphics are bright and colorful, in keeping with the Y’s diverse brand palette. Content is updated remotely, with all lists managed by the central development team. This scalable system provides a dynamic tool for celebrating philanthropy and promoting giving to the Y’s largest audience — their members.
POST WRITTEN BY ANNE MANNER-MCLARTY · JULY 17, 2017