Organizations often misinterpret the concept of “donor-centric” and establish subjective goals like “surprising and delighting” donors. Then that becomes a measure of success. But while it’s always good to excel in the expression of gratitude, setting this as a goal is not a substitute for a fully formed donor recognition strategy. An organization must strive to achieve the greatest impact with the time and money invested — not just with the donor, but with its entire community.Read More
Donor recognition is sometimes loosely defined as “parties, pins and plaques.”
That’s because many institutions think about donor recognition in an isolated way, limited to the variety of activities or objects used to show appreciation for a donor, both publicly and privately.Read More
Institutions of all sizes are strategic in their fundraising — and with good reason.
An organization needs money to survive, and they wouldn’t go into the process of raising thousands or even millions of dollars without a plan.
But just as valuable as convincing those donors to give, is recognizing their generosity. And that’s where so many organizations fall short.Read More
I had the good fortune to be in Ho Chi Men City, Vietnam for Tet, their Lunar New Year celebration. I returned home with an excitement about the concept of vibrancy and how placemaking can be measured.Read More
October 2017 marked the 50th anniversary of the Catawba Valley Medical Center. Heurista has worked with CVMC for more than a decade designing project-specific displays; a central philanthropy center recognizing cumulative, planned and annual donors; digital donor recognition; and an art program showcasing local artists. It was an honor to be selected to help celebrate the anniversary by designing semi-permanent graphics that connect the hospital to the community it serves.Read More
For the past several years, Heurista has been working with the University of Colorado Anschutz Medical Campus to design and execute a comprehensive donor recognition stratetgy. That work is now coming to fruition and can be accessed online by way of the Virtual Benefactor Recognition Tour. This tour allows for searches by donor name or by displayRead More
I know you are aware of situations like the following: Room full of stakeholders in a discussion of a project of tremendous scope. Conversation is creative, enthusiastic, out-of-the box, in-the-box, forward-thinking, historical, inclusive, exclusive, well…..you get my drift.Read More
Heurista recently completed a fun, interactive campaign recognition display at Hammond School, a private K-12 school in Columbia, SC. We were engaged to create a donor recognition strategy for the 50 Forward: the Campaign for HAMMOND, a campaign list that would be represented in three locations on campus- the new Innovation Center, the lower school gymnasium, and the lower school playground.Read More
The 14th Annual ADRP International Conference in Las Vegas was a complete success for me and marked the anniversary of my first full year as an Association of Donor Relations Professionals (ADRP) member. A little more than a year ago, after joining Heurista, I took my first professional steps in to thedonor relations field by attending the annual ADRP conference in Pittsburgh. The theme my first year was ‘Forging the Future’. I met many engaging and vibrant ADRP members who were truly generous in supporting my developing role at Heurista and with ADRP.Read More
Naming opportunities are a key component in fundraising for major gifts. Organizations associate donor names with campus-based spaces, programs, funds and faculty positions. The science of using naming opportunities to motivate giving — and using strategy and policy to manage possible risks — is evolving. Heurista has been studying advances in cross-departmental coordination, recognition policy, and design guidelines. We've gained valuable perspective by working with different types of institutions all across North America.Read More