Heurista was selected to provide consultation and design for comprehensive recognition standards to guide naming opportunities, cumulative and planned giving for the University of Colorado Anschutz Medical Campus. This work involved a detailed audit of all university facilities, tours of the two hospitals that share the campus, visits to other local institutions and a survey of peer organizations across the country. The work resulted in improved processes for valuing and formalizing naming opportunities. A detailed design guide includes directives for destination graphics for individual naming opportunities, grouped units for recognizing non-facility based namings, exterior sign solutions and detailed workflows for developing content.
“We chose Heurista because we wanted a consultative partner to work with us in developing our approach. We were confident putting you in front of the Chancellor and the deans.”
-Brie Aguila, Assistant Vice President for External Relations
More than a decade ago, the Greenville Health System and Anne Manner-McLarty partnered to develop a collaborative strategy to address the overlapping requirements of way finding, marketing and storytelling messages. GHS has since made significant investments in public exhibits that celebrate the history and accomplishments of the organization, including the impact of philanthropic support. They have also been out front in terms of brand development, program design and recognition standards.
“You’ve been the ones to keep the big picture in focus as we work our way through the details of bringing awareness of the impact of philanthropy alive on our campuses.”
-George Maynard, Vice President, Office of Philanthropy and Partnership
Heurista designed and managed the implementation of a philanthropy center for the Catawba Valley Medical Center, including coordination with the architectural, construction, IT and communication teams. We partnered with local resources for digital programming and fabrication. The center is dynamic, including an interactive digital display, a second screen of rotating content, historical exhibits and local art alongside donor recognition.
Other projects with CVMC include a substantial “Steps into the Future” display in the hospital’s birthing center, a building-wide art program, and a history exhibit to coordinate with their fiftieth anniversary.
“Heurista played an integral part in helping to reinvigorate the Steps into the Future giving program through superb display design and implementation strategies.”
- Guy J. Guarino, Vice President Community Services & Chief Development Officer
Bok Tower Gardens in central Florida completed a very successful capital campaign in 2016. Heurista was chosen to design the recognition, manage the fabrication and installation, and create a policy document to guide further stewardship programs to follow. In particular, Heurista commissioned a hand-sculpted medallion created by Portfolio Metals that enlarged a key detail from the tower’s famous brass doors and now hangs where everyone can admire it up close. The program and signage were in place for a grand re-opening event and received rave reviews from donors, staff and the public.
“Heurista contributed to our goals of achieving greater relevance within the community, especially in terms of communicating the impact made possible through our donors with clarity and consistency.”
-Joan Thomas, Director of Philanthropy
In the early stages of the $1.4B Carolina's Promise campaign, Heurista was engaged to lead strategic planning specific to campus-wide donor recognition. This work focused on solutions that would standardize the design of donor recognition and consolidate the purchasing and implementation process. This allowed fundraisers to communicate with donors with more specificity about the design, location, and schedule for naming opportunities and other recognition stemming from the campaign. Furthermore, it allowed the university to make comprehensive decisions about the overall investment in donor recognition, providing consistency, efficiency and cost savings. The strategy provided opportunities to integrate hardscape and digital recognition to provide flexibility and alignment with post-campaign communication needs. The USC School of Medicine Greenville was the first to use the program, which has since been applied to a far larger number of recognition elements in the USC Darla Moore School of Business.
“I am really excited about the interactive screen – everything looks great. And the donor displays look wonderful too. So thankful they are all here and installed before the grand opening! You, your team and Honorcraft worked miracles and it is so appreciated!”
-Marie Berry, Assistant Director of Donor Relations
The Conservancy of Southwest Florida's capital campaign raised more than double the amount they’d been told was possible, which allowed for the full renovation of the campus. Conservancy fundraisers and volunteer leadership were committed to making donor recognition an integrated part of the Conservancy experience, clearly communicating that philanthropy is critical to their work and accomplishments.
Heurista managed content development, detailing and fabrication of a central outdoor display that welcomes visitors and provides recognition for lifetime, planned and annual giving, along with recognition for naming programs, funds and areas or activities on the Nature Center campus. Similar displays are situated in each of the facilities and throughout the campus.
“We benefited immensely from the outstanding expertise of Anne and her team at Heurista. From initial concept discussions through vendor selection to the process management system, our donor recognition and signage program in support of our campaign has been a terrific success. Anne has been a valued partner in creating a meaningful recognition program that will benefit our organization for years to come”.
– Rob Moher, President and CEO Conservancy of Southwest Florida
The Roper St. Francis Foundation raises philanthropic support in the Charleston area in support of the mission and critical initiatives of the Roper St. Francis Health System. The system includes multiple campuses serving communities in a seven county region.
Over the last decade, Heurista has worked with the foundation to codify their donor relations and stewardship strategy, including specific policy and design guidelines for donor recognition. Those standards informed the design of the centralized philanthropy center; program-specific recognition locations like the Big Hearts recognition in the cardiac wellness center and the Donna Fielding Cancer Wellness Institute; and individual naming opportunities.
“We are excited and grateful to have this opportunity to recognize our donors and volunteers who have given to support the mission of Roper St. Francis. The wall will stand as a true testament to their generosity.” – Ashley Redmond, Executive Director, Roper St. Francis Foundation