Pre- and post-event communication strategies to improve the donor experience

As we all well know, the experience surrounding an event starts long before the attendee arrives at the physical location. Events should be designed with the pre- and post-event communication strategies in mind and the experience of those components should be managed and branded with care.

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Why is brand awareness important for your donors?

Creating and policing graphic standards is not typically within the scope of work assigned to a donor relations team. Most often, donor relations teams work with a variety of materials coming from multiple sources with little opportunity to reformat the information they receive. There may even be specific directives to avoid taking leadership in the expression of the graphic identity for the organization. 

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Manage Up

 “Managing up in the purest sense of the concept means that you will act forever and always as the catalyst in your reporting relationship.” Instead of waiting on directives from a superior, you internalize both the work objective and the work process to the point that you predict what will be needed and have it ready without being asked for it.  You create systems for keeping those above and beside you aware of your work progress. 

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Marking History: Phoebe Centennial Celebration

Originally founded in 1911 through a gift of $25,000 from Francis Flagg Putney, the Phoebe Health System has grown to serve as the major medical center for Southwest Georgia with multiple campuses and a full range of medical services. When the gift was made, Mr. Putney required three things: that the hospital be built of brick, that it serve anyone regardless of ability to pay, and that it be named for his mother, Phoebe.

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Things Every Donor Relations Professional Should Know

What are the basics every donor relations professional should know? Think it through from your own point of view. If you were hiring a new person who would take on half of your work, what skills would he or she need?  What talent and experience would you be looking for?  What knowledge would you need to share right away? 

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WNCAP: Leah Karpen donor recognition wall

Too often, smaller not-for-profit organizations assume that quality donor recognition is out of their reach. They don’t select products that represent their missions effectively or provide flexible communication potential. In doing so, they miss the opportunity to invest in outcomes that speak to the value the organization places on its donors and the unique character of the work that they support. 

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An exterior donor recognition program at Youkey Education Plaza

The Youkey Education Plaza was dedicated in honor of Dr. Jerry Youkey, Dean of the USC Medical School at Greenville, and his wife Sharon Youkey, for their tireless support of medical education. It supplies a tasteful new horizon for exterior recognition on the beautiful Greenville Hospital System campus. The exterior program will mean greater opportunity for recognition for both the new medical school and the GHS Foundation.

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