Posts tagged brand awareness
Why is brand identity so important to donor relations teams?

Packaging information or the elements of an experience in a familiar “wrap” is often the most efficient and practical means for the donor relations team to brand the messages they prepare. This wrap can be as simple as adding a consistent look or brand to outgoing emails, a two-pocket folder or a regular template for your donor reports. 

Read More
Why is brand awareness important for your donors?

Creating and policing graphic standards is not typically within the scope of work assigned to a donor relations team. Most often, donor relations teams work with a variety of materials coming from multiple sources with little opportunity to reformat the information they receive. There may even be specific directives to avoid taking leadership in the expression of the graphic identity for the organization. 

Read More