The University of South Carolina and Greenville Health System are in campaign to raise funds, primarily around scholarships, for the medical school. This partnership has posed many questions about donor stewardship. Both USC and GHS have long-standing donor recognition standards, but both were willing to make concessions for this unique entity.
Read MoreOn a recent visit to the Cathedral of St. John the Divine in New York with my brother, Ed, we encountered these amazing signs. Read closely and note the emotions they elicit. They are such a good use of branding to bring humor to what could be a contentious, if not downright stinky situation!
Read MoreOn February 19, 2014 the AFP Western North Carolina monthly meeting was mesmerized by the work of Trivette Images. Dylan Trivette spoke of the power of creating a custom video for non-profit motivational storytelling and fundraising and shared examples of his work.
Read MoreNearly two years ago, Heurista began working with the Tuomey Medical Center to research and design a history exhibit to launch their centennial celebration. The project was based around a series of historical characters and the custom branding for the centennial year.
Read MoreThe tile framing the donor recognition components is the work of ceramicist and public artist, Alex Irvine. It was commissioned for this display and features the dogwood and cross icons long associated with the Mission brand. Heurista led the concept development, design, coordination and installation of this donor recognition display and continues to work with the Mission Foundation in developing new content for the interactive media.
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