Creating an authentic, memorable experience of a place is fundamental to building a sense of community that bridges generations. It is the place—and the experiences associated with it—that become the shared experience.
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Placemaking is a tool that can be used by nonprofit organizations to build understanding and affinity for their missions. It entails integrating the values and character of a community and crafting architecture, landscape, signage, and experiences that are aligned with the culture of the community.
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What are other success metrics than a strong SEO strategy? What if your website is not designed for the public to easily access? If you are looking for ways to measure the qualitative success of your website and understand why a strong SEO strategy may not be necessary for you, this article lays out four alternatives to measuring a website’s success other than SEO.
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In 2020 Phoebe Health, opened a new simulation and innovation center at Phoebe Putney Memorial Hospital in Albany, Georgia. Training in the Phoebe Health Simulation & Innovation Center will enhance patient safety and provide innovative opportunities for workforce development. In addition to team and individual training, new employee orientation takes place in the dynamic environment, introducing the mission, vision, and values of the health system.
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Phoebe Health is familiar with the creative donor recognition displays and tailored philanthropic placemaking experiences Heurista provides. Through various iterations, we’ve been working with the Phoebe Foundation since 1996 and have had the joy of working on several Phoebe campuses. New leadership, a growing service area, and the need to engage audiences remotely during the pandemic paved the way for an experiment – truly virtual donor recognition.
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Nonprofits must engage and inspire their audiences through virtual technology, too. Virtual experiences are the go-to solution for sustaining the philanthropic relationships that nonprofits rely on to meet their missions. Technology is more than a response to this emergency. It should be seen as an opportunity to put new tools to use, to innovate and disrupt our traditional, event, and facility-based habits. Technology is reducing traditional engagement participation barriers, providing efficiencies and cost-savings, and generating new, distinctly 21st century methods for building a culture of philanthropy.
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Philanthrosphere®, Heurista’s online platform for interconnected storytelling, was recently launched at the Topeka Shawnee County Public Library. Awarded Library of the Year in 2016, the Topeka and Shawnee County Public Library serves as a bustling community hub. The library has a long, rich history in the area and features a 100,000 square-foot addition designed by architect Michael Graves.
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There are benefits and compromises inherent in the decision to use a screen to present donor recognition. A traditional donor wall allows a passive viewer to understand a considerable amount of information about the relationship between an organization and its donors without reading a single name. One can glean an idea of the number of donors from the size of the list. If a hierarchy of plaque sizes or categories is part of the display, those details let the viewer know that people give different amounts. The location of the display, the environment surrounding it, and the materials used to build it all help indicate the value the organization places on its donor. The best donor walls motivate the viewer to consider giving and explain how to make a gift.
We're always looking for the best tools to do our jobs and make our lives easier. Two of the sessions I attended while in St. Louis offered tools that do just that. Below you'll find a few of the tools we've already started using (or were already using) as well as links to the session materials.
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When it comes to wayfinding technology, a conference app can make all the difference with an organization the size of ADRP. The best part was that app usage began way before the conference even started. Being able to sit as a team with our phones and decide who would go to which sessions, was a useful planning tool. Once on site, being able to find where we were to setup our booth through "Maps" made hauling gear into the venue much easier.
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