Report Back
Anne’s thoughts from the field, accumulated over 20+ years of experience in donor recognition, stewardship and philanthropic placemaking. To explore the subject further, check out more of Anne’s writing alongside other industry professionals in the Journal of Donor Relations & Stewardship.
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Series: The Donor is Everything in Donor Recognition – True or False?
Organizations often misinterpret the concept of “donor-centric” and establish subjective goals like “surprising and delighting” donors. It’s always good to excel in the expression of gratitude, but setting this as a goal is not a substitute for a fully formed donor recognition strategy. An organization must strive to achieve the greatest impact with the time and money invested — not just with the donor, but with its entire community.