1 Why Donor Recognition Matters 2 Finding Meaning in the ‘Parties, Pins and Plaques’ 3 The Donor is Everything in Donor Recognition – True or False? 4 Donor Recognition Program Design 5 How to Make Permanent Public Donor Recognition Work for You 6 Donor Program Management Tools 7 Analyzing ROI in Donor Recognition 8 How to Build Change into Your Donor Recognition Strategy