Report Back
Anne’s thoughts from the field, accumulated over 20+ years of experience in donor recognition, stewardship and philanthropic placemaking. To explore the subject further, check out more of Anne’s writing alongside other industry professionals in the Journal of Donor Relations & Stewardship.
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Series: Analyzing ROI in Donor Recognition
When donor recognition strategies lack strategic objectives, all an organization can measure is the volume of activity and subjective feedback. Those are valid elements to measure. But if that’s all you’re looking at, you’re missing out on the bigger impact your work is having on the institution as a whole.