Report Back
Anne’s thoughts from the field, accumulated over 20+ years of experience in donor recognition, stewardship and philanthropic placemaking. To explore the subject further, check out more of Anne’s writing alongside other industry professionals in the Journal of Donor Relations & Stewardship.
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Series: How to Build Change into Your Donor Recognition Strategy
Strategy isn’t static. After 20 years in this field, I’ve seen that firsthand. Flexibility is key, and a successful donor recognition program will have to change over time. I also believe you can plan for change. Part of that is understanding the factors that could cause fluctuations in your donor recognition program.
Series: Analyzing ROI in Donor Recognition
When donor recognition strategies lack strategic objectives, all an organization can measure is the volume of activity and subjective feedback. Those are valid elements to measure. But if that’s all you’re looking at, you’re missing out on the bigger impact your work is having on the institution as a whole.
Series: Donor Program Management Tools
Effective donor recognition can’t happen in a bubble. It’s got to be a group effort. Internal and external teams must align on objectives, roles, budgets, and schedules to create standards around all types of donor recognition. The final product of that collaboration is a living document, keeping everyone on the same page with the occasional update or edit.