University of South Carolina, Darla Moore School of Business

Heurista developed a messaging strategy for a multitude of venues in the new home of the Darla Moore School of Business, completed in 2015. Those venues included traditional displays, print graphics and a dynamic sign system. The proposal grew to include contract negotiation with other outside resources and a separate assignment to collect and prepare donor stories. Honorcraft was chosen as a partner for donor recognition hardscapes. Tightrope Media Systemsprovided programming of custom interactive using graphic design and content developed by Heurista. Heurista often follows a model of open collaboration and partnering, which for large projects gains the client better access, more options, and improved results.  

“I am really excited about the interactive screen – everything looks great. And the donor displays look wonderful too. So thankful they are all here and installed before the grand opening! You, your team and Honorcraft worked miracles and it is so appreciated!”
-Marie Berry, Assistant Director of Donor Relations

Project Summaries