University of South Carolina, School of Medicine Greenville
As indicated by the school’s tagline–a new school of thought–University of South Carolina School of Medicine Greenville is an educational experience like no other. Unlike other academic medical centers, USC is partnered with the Greenville Hospital System and a number of other degree-granting institutions. These institutions formed partnerships to provide the best in interdisciplinary education supported by both research and clinical practice. Their goal: to create pipeline programs to educate the best and brightest minds in healthcare for South Carolina, the nation and the world. The medical school is the crowning achievement of these efforts.
The fundraising partnership between the University of South Carolina, Greenville Health System and the other partner institutions has posed many questions about donor stewardship. Both USC and GHS have long-standing donor recognition standards and both were willing to make concessions for this unique entity. Therefore, donor recognition at the medical school draws from the best of each institution. The digital and hardscape recognitions use the historical storytelling tradition at GHS and the naming protocols and gift minima typical of the University. Heurista has been involved in the development of this shared strategy, the design and production of donor recognition and the creation of other exhibits in the medical school facility.
- Digital Donor Recognition Content (PDF)
- Donor Recognition Display (PDF)
- Centralized Donor Recognition Display (PDF)
- Centralized Donor Recognition Display
- An exterior donor recognition program at Youkey Education Plaza
- University of School Carolina, School of Medicine Greenville Medallion
- Willed Body Program at USC School of Medicine at Greenville
University of South Carolina, Darla Moore School of Business
Heurista developed a messaging strategy for a multitude of venues in the new home of the Darla Moore School of Business, completed in 2015. Those venues included traditional displays, print graphics and a dynamic sign system. The proposal grew to include contract negotiation with other outside resources and a separate assignment to collect and prepare donor stories. Honorcraft was chosen as a partner for donor recognition hardscapes. Tightrope Media Systems provided programming of custom interactive using graphic design and content developed by Heurista. Heurista often follows a model of open collaboration and partnering, which for large projects gains the client better access, more options, and improved results.
“I am really excited about the interactive screen – everything looks great. And the donor displays look wonderful too. So thankful they are all here and installed before the grand opening! You, your team and Honorcraft worked miracles and it is so appreciated!”
-Marie Berry, Assistant Director of Donor Relations