Posts in Stewardship
National Public Gardens Day

Over the years, Heurista has enjoyed working with a number of public gardens, helping to develop donor recognition strategy that is integrated with the overall visitor experience. Today we honor public gardens! National Public Gardens Day was created in 2008, by the American Public Gardens Association and then partner Rain Bird, to drive local and national exposure to the importance of building vibrant, relevant gardens committed to community enrichment and environmental responsibility through community engagement, sustainable practices, and conversation.  

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What motivates donors to give?

There are two key questions that we all want to ask and they both point to donor motivation.  The first is why did you give to us?  The second is what will motivate you to give to us again?  One can be asked, the other should never be asked.  If we are to demonstrate understanding of our donors, there are some things we have to figure out without asking.

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Pre- and post-event communication strategies to improve the donor experience

As we all well know, the experience surrounding an event starts long before the attendee arrives at the physical location. Events should be designed with the pre- and post-event communication strategies in mind and the experience of those components should be managed and branded with care.

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A Campaign Communication Plan for Phoebe Foundation

The Phoebe Foundation is in a somewhat unusual campaign, at least for hospital fundraisers: the community is being asked to fund student housing. The Southwest Georgia Medical Student Housing Complex will provide flexible accommodations within walking distance of the hospital campus for students in a number of different healthcare residency programs. 

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Customer Service Does Not Equal Stewardship

For years I’ve heard references to the retail world with the insinuation that best practices in customer service were applicable to donor stewardship. Surely a few are, like acting with integrity, timeliness and respect. But a key truism – that the customer paid for a product or service while the donor GAVE without any specific promise in return remains an issue that needs to be addressed. I remain convinced that ours is a more complex relationship than that, and one unique to philanthropy.

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