Posts in Placemaking
Experiential Design: enhancing the tie between mission, vision and values and the campus experience

Creating an authentic, memorable experience of a place is fundamental to building a sense of community that bridges generations. It is the place—and the experiences associated with it—that become the shared experience.

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Philanthropic Placemaking: What it means for a mission-driven community

Placemaking is a tool that can be used by nonprofit organizations to build understanding and affinity for their missions. It entails integrating the values and character of a community and crafting architecture, landscape, signage, and experiences that are aligned with the culture of the community.

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Wilbur and Ann Powers College of Business at Clemson

Clemson University engaged Heurista to assess the university’s donor recognition program, starting with naming opportunity policy, a consistent valuation system, and a tracking system coordinated through advancement services. With the endorsement of the president’s naming committee, campus planning, and the fundraisers, the entire strategy was revamped to clarify the design standards and greatly enhance the storytelling potential for all donor recognition. The new program was first applied at the Wibur and Ann Powers College of Business.

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Complex Projects: What are They and Why is Donor Relations Often Complex?

A project may be difficult but that doesn’t necessarily make it complex. Difficulty is encountered when expectations around one or more of the three traditional factors in project management – quality, schedule, and budget – are hard to meet. Complex projects are, on the other hand, inherently complicated. They have factors that don’t exist in the traditional project management model.

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Environmental Graphics Celebrate Innovation

In 2020 Phoebe Health, opened a new simulation and innovation center at Phoebe Putney Memorial Hospital in Albany, Georgia. Training in the Phoebe Health Simulation & Innovation Center will enhance patient safety and provide innovative opportunities for workforce development. In addition to team and individual training, new employee orientation takes place in the dynamic environment, introducing the mission, vision, and values of the health system.

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Exterior Naming Opportunities Support the Mission

Many organizations shy away from exterior naming opportunities. Signs suitable for the outdoors can be harder to install, require more effort to maintain, and often cost more than interior signage. However, some environments warrant the extra effort. Such is the case at the Willson Hospice House in Albany, Georgia, where outdoor gardens and pathways create a unique and soothing experience for patients, families and visitors to the hospice. The design was inspired by the Atamasco lilies found on the site. The lilies now grow along the Nancy Lopez Walking Trail that encircles the hospice campus.

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Donor Recognition Displays Stay Current with Community Stories

The Phoebe Foundation has been providing opportunities to give in southwest Georgia for decades. In the mid-1990s, during a substantial facility expansion, the Foundation launched the six bay donor recognition display known as the Distinguished Leadership Gallery. The bays are on the first floor connector between the main lobby and the outpatient center, a path travelled by patients, family, visitors and staff at Phoebe Putney Memorial Hospital. The displays are visible through the peaceful trees in the memorial plaza and on the second floor, elements of the Centennial Museum echo the design of the bays below.

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Sheltering Arms Institute: Donor Recognition as a Beacon for the Community

In October 2019, Heurista was engaged by the Sheltering Arms Foundation in Richmond, Virginia to develop the donor recognition strategy for the “state of the science” Sheltering Arms Institute rehabilitation hospital. From the earliest stages of the building’s design, there’d been a desire to draw attention to the verticality of the prominent, all-glass atrium at the entrance. Referred to as “the Beacon,” the four-story atrium serves as a focal point and is visible from the highway and the approach to the new facility. In conversation with the foundation, Heurista recognized a unique and exciting opportunity – to combine a visually dynamic hanging sculpture with recognition of the campaign donors.

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History Center in Review: PRISMA Health Upstate

The inaugural exhibit celebrated the Greenville Hospital System School of Nursing which opened its doors in 1911, one day before the hospital, and trained nurses until it closed in 1974. Drawing from a substantial archive of historical information and artifacts, subsequent exhibits have highlighted children’s medicine, the size and scope of the GHS system, the system’s centennial anniversary, and the importance of academic and clinical education to provide a pipeline of healthcare workers for the regional community, and orthopedic surgery. Future exhibits may include obstetrics and gynecology, oncology, neurology, and mental health.

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