Posts in Engagement
Interactive Campaign Recognition on School Playground

Heurista recently completed a fun, interactive campaign recognition display at Hammond School, a private K-12 school in Columbia, SC. We were engaged to create a donor recognition strategy for the 50 Forward: the Campaign for HAMMOND, a campaign list that would be represented in three locations on campus- the new Innovation Center, the lower school gymnasium, and the lower school playground.

Read More
Heurista Explores Philanthropic Placemaking

With the advent of technology, place is no longer bound to a physical location like a building, area or campus. Place is so much more than a particular point in space. Place is the role one plays in a particular community or context. Place is a position in an order or hierarchy. Most importantly, place can be used as a verb meaning to remember or recognize. Placing is the act of recalling one's engagement with the community, including shared values, experiences and understanding.

 

Read More
New Methods of Engagement: Virtual Reality in Philanthropic Placemaking

We are curious about the emerging Virtual Reality communication platforms and innovations and specifically what opportunities they bring to Philanthropic Placemaking. We stalk the latest VR news. We use our team in NYC to participate in most opportunities to strap on the next brand of headset, leave the real world and experience a creative VR team’s virtual place. They are all worth the trip.

Read More
What motivates donors to give?

There are two key questions that we all want to ask and they both point to donor motivation.  The first is why did you give to us?  The second is what will motivate you to give to us again?  One can be asked, the other should never be asked.  If we are to demonstrate understanding of our donors, there are some things we have to figure out without asking.

Read More
Pre- and post-event communication strategies to improve the donor experience

As we all well know, the experience surrounding an event starts long before the attendee arrives at the physical location. Events should be designed with the pre- and post-event communication strategies in mind and the experience of those components should be managed and branded with care.

Read More