Posts in Branding
Philanthropy as brand identity

I commend Johnson & Johnson and their partners for their efforts to grow public awareness of philanthropy while making their own investments of time, talent and treasure, especially at the holidays.  Sure, we all understand that showing a caring side is a wise part of any brand identity campaign, but you gotta admire those who put action behind the words. 

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#GivingTuesday from a different perspective

We explored NYC on #GivingTuesday with a question: What are major shopping malls that promote a sense of community doing to take advantage of the opportunities that #GivingTuesday presents? The potential role of these properties has been a recent focus as we consider how a culture of generosity can be fostered where people gather for meals, entertainment, and shopping. 

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Why is brand identity so important to donor relations teams?

Packaging information or the elements of an experience in a familiar “wrap” is often the most efficient and practical means for the donor relations team to brand the messages they prepare. This wrap can be as simple as adding a consistent look or brand to outgoing emails, a two-pocket folder or a regular template for your donor reports. 

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Why is brand awareness important for your donors?

Creating and policing graphic standards is not typically within the scope of work assigned to a donor relations team. Most often, donor relations teams work with a variety of materials coming from multiple sources with little opportunity to reformat the information they receive. There may even be specific directives to avoid taking leadership in the expression of the graphic identity for the organization. 

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A Campaign Communication Plan for Phoebe Foundation

The Phoebe Foundation is in a somewhat unusual campaign, at least for hospital fundraisers: the community is being asked to fund student housing. The Southwest Georgia Medical Student Housing Complex will provide flexible accommodations within walking distance of the hospital campus for students in a number of different healthcare residency programs. 

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YMCA WNC Philanthropy Centers

Heurista was engaged to conduct a top-down review of stewardship practices at the YMCA of Western North Carolina, draft stewardship guidelines and design a comprehensive set of donor recognition products.  The resulting program includes brand compliant signs for naming opportunity recognition and electronic “philanthropy centers” that provide versatility for the evolving Y giving programs.

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A Look at Donor Recognition at SickKids

During our trip to Toronto for the first annual Association of Donor Relations Professionals Canadian Regional Workshop, we visited the new Peter Gilgan Centre for Research and Learning at SickKids. It is an architectural beauty, and showcases many of the newest trends in donor recognition. First we noted the handsome lettering that so nicely identifies the building and highlights the contemporary branding characteristic of SickKids. Upon closer inspection, we were delighted to find major donors honored on the blue glass panels to the left of the entry.

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