There are two key questions that we all want to ask and they both point to donor motivation. The first is why did you give to us? The second is what will motivate you to give to us again? One can be asked, the other should never be asked. If we are to demonstrate understanding of our donors, there are some things we have to figure out without asking.Read More
How often should you communicate with your donors?
As you construct a communication plan, be mindful of the level of intimacy implied by different types of activity or communication channels. Always be respectful of the individual donor’s request for privacy, keeping in mind that there are degrees of anonymity.Read More