Ring Trees Dubai: Sculpture to enhance the theme
My early years of training and study were on Manhattan’s famous Fashion Avenue. The Fashion Institute of Technology brought out my best illustration, design, and maker skills at the time. It showed me how to see trends and to respect the makers that had come before me. I soon moved on from fashion-specific design and it’s trappings. Time as an exhibition designer at the Central Park Zoo and the American Museum of Natural History broadened my understanding of how I could apply my creative passions. Ultimately, creative placemaking –defined by groups like Art Place America and others – captured my focus.
In the course of my design path, I was commissioned to conceive of sculptural elements to be included in the debut of the world’s most advanced video catwalk at the soon-to-open Dubai Mall. The place would celebrate luxury and the icons of fashion. The sculptures had to reflect this narrative and contribute to the vibrancy of the experience.
We took a simple approach — determine the right blend of fashion and luxury, keep it clear and straight forward, make it a show stopper. We chose an elegant ring as our icon. We made it monumental. We included the decorative vibe of fine jewelry and focused on saturated colors. These pieces became the Ring Trees for Dubai.
The sculptures were produced in Atlanta, shipped to the UAE, and the assembled fro just two parts. In figuring that out, we surprised even ourselves! These remain a unique solution that was based directly on my early years in in the fashion district in New York City.
POST BY ED MANNER • OCTOBER 2014