Series: Why Donor Recognition Matters

Institutions of all sizes are strategic in their fundraising — and with good reason.

An organization needs money to survive, and they wouldn’t go into the process of raising thousands or even millions of dollars without a plan.

But just as valuable as convincing those donors to give, is recognizing their generosity. And that’s where so many organizations fall short.

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Catawba Valley Medical Center: 50th Anniversary Celebration

October 2017 marked the 50th anniversary of the Catawba Valley Medical Center. Heurista has worked with CVMC for more than a decade designing project-specific displays; a central philanthropy center recognizing cumulative, planned and annual donors; digital donor recognition; and an art program showcasing local artists. It was an honor to be selected to help celebrate the anniversary by designing semi-permanent graphics that connect the hospital to the community it serves.

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Interactive Campaign Recognition on School Playground

Heurista recently completed a fun, interactive campaign recognition display at Hammond School, a private K-12 school in Columbia, SC. We were engaged to create a donor recognition strategy for the 50 Forward: the Campaign for HAMMOND, a campaign list that would be represented in three locations on campus- the new Innovation Center, the lower school gymnasium, and the lower school playground.

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ADRP Las Vegas "Big Wins" From First Year Volunteer and Committee Chair

The 14th Annual ADRP International Conference in Las Vegas was a complete success for me and marked the anniversary of my first full year as an Association of Donor Relations Professionals (ADRP) member. A little more than a year ago, after joining Heurista, I took my first professional steps in to thedonor relations field by attending the annual ADRP conference in Pittsburgh. The theme my first year was ‘Forging the Future’. I met many engaging and vibrant ADRP members who were truly generous in supporting my developing role at Heurista and with ADRP.

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Latest Thinking Regarding Naming Opportunities

Naming opportunities are a key component in fundraising for major gifts. Organizations associate donor names with campus-based spaces, programs, funds and faculty positions. The science of using naming opportunities to motivate giving — and using strategy and policy to manage possible risks — is evolving. Heurista has been studying advances in cross-departmental coordinationrecognition policy, and design guidelines. We've gained valuable perspective by working with different types of institutions all across North America.

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