Posts in Storytelling
Catawba Valley Medical Center: 50th Anniversary Celebration

October 2017 marked the 50th anniversary of the Catawba Valley Medical Center. Heurista has worked with CVMC for more than a decade designing project-specific displays; a central philanthropy center recognizing cumulative, planned and annual donors; digital donor recognition; and an art program showcasing local artists. It was an honor to be selected to help celebrate the anniversary by designing semi-permanent graphics that connect the hospital to the community it serves.

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New Methods of Engagement: Virtual Reality in Philanthropic Placemaking

We are curious about the emerging Virtual Reality communication platforms and innovations and specifically what opportunities they bring to Philanthropic Placemaking. We stalk the latest VR news. We use our team in NYC to participate in most opportunities to strap on the next brand of headset, leave the real world and experience a creative VR team’s virtual place. They are all worth the trip.

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What motivates donors to give?

There are two key questions that we all want to ask and they both point to donor motivation.  The first is why did you give to us?  The second is what will motivate you to give to us again?  One can be asked, the other should never be asked.  If we are to demonstrate understanding of our donors, there are some things we have to figure out without asking.

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Why is brand identity so important to donor relations teams?

Packaging information or the elements of an experience in a familiar “wrap” is often the most efficient and practical means for the donor relations team to brand the messages they prepare. This wrap can be as simple as adding a consistent look or brand to outgoing emails, a two-pocket folder or a regular template for your donor reports. 

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Pre- and post-event communication strategies to improve the donor experience

As we all well know, the experience surrounding an event starts long before the attendee arrives at the physical location. Events should be designed with the pre- and post-event communication strategies in mind and the experience of those components should be managed and branded with care.

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Why is brand awareness important for your donors?

Creating and policing graphic standards is not typically within the scope of work assigned to a donor relations team. Most often, donor relations teams work with a variety of materials coming from multiple sources with little opportunity to reformat the information they receive. There may even be specific directives to avoid taking leadership in the expression of the graphic identity for the organization. 

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