Posts in Recognition Series
Series: The donor is everything in donor recognition – true or false?

Organizations often misinterpret the concept of “donor-centric” and establish subjective goals like “surprising and delighting” donors. Then that becomes a measure of success. But while it’s always good to excel in the expression of gratitude, setting this as a goal is not a substitute for a fully formed donor recognition strategy. An organization must strive to achieve the greatest impact with the time and money invested — not just with the donor, but with its entire community.

Read More
Series: Why donor recognition matters

Institutions of all sizes are strategic in their fundraising — and with good reason.

An organization needs money to survive, and they wouldn’t go into the process of raising thousands or even millions of dollars without a plan.

But just as valuable as convincing those donors to give, is recognizing their generosity. And that’s where so many organizations fall short.

Read More