Organizations often misinterpret the concept of “donor-centric” and establish subjective goals like “surprising and delighting” donors. Then that becomes a measure of success. But while it’s always good to excel in the expression of gratitude, setting this as a goal is not a substitute for a fully formed donor recognition strategy. An organization must strive to achieve the greatest impact with the time and money invested — not just with the donor, but with its entire community.Read More
Donor recognition is sometimes loosely defined as “parties, pins and plaques.”
That’s because many institutions think about donor recognition in an isolated way, limited to the variety of activities or objects used to show appreciation for a donor, both publicly and privately.Read More
Institutions of all sizes are strategic in their fundraising — and with good reason.
An organization needs money to survive, and they wouldn’t go into the process of raising thousands or even millions of dollars without a plan.
But just as valuable as convincing those donors to give, is recognizing their generosity. And that’s where so many organizations fall short.Read More