The broadly stated goal in listening to donors or other constituents is to learn how they think – how they think about the institution as a whole, how they think about a recent decision or change, how they think about a specific event or piece of communication. Donor relations professionals are poised to take leadership in defining the methods, limitations, risks, and benefits inherent in creating two-way communication with donors.Read More
In 2018, Heurista was awarded the design commission for the donor recognition and history exhibit in the new Kennedy Outpatient Center at the Children’s Hospital at Erlanger in Chattanooga, Tennessee. This is a dynamic was environment designed to engage the community and provide positive experiences for children and their families needing outpatient services. Notably, the Kennedy Outpatient Center also heralds a new era in the evolution of the Erlanger Health System and the Children’s Hospital at Erlanger. It is the first of several new buildings to be built in the coming years.Read More
We're always looking for the best tools to do our jobs and make our lives easier. Two of the sessions I attended while in St. Louis offered tools that do just that. Below you'll find a few of the tools we've already started using (or were already using) as well as links to the session materials.Read More
I had the good fortune to be in Ho Chi Men City, Vietnam for Tet, their Lunar New Year celebration. I returned home with an excitement about the concept of vibrancy and how placemaking can be measured.Read More
Heurista recently completed a fun, interactive campaign recognition display at Hammond School, a private K-12 school in Columbia, SC. We were engaged to create a donor recognition strategy for the 50 Forward: the Campaign for HAMMOND, a campaign list that would be represented in three locations on campus- the new Innovation Center, the lower school gymnasium, and the lower school playground.Read More
Here are the ten questions I ask in the process of investigating the appropriateness of digital donor recognition. Some relate to clarifying your needs, some to readiness and sustainability and some to design. Don't get me wrong, if enough of the answers point to the use of digital donor recognition, I'm game!Read More
With the advent of technology, place is no longer bound to a physical location like a building, area or campus. Place is so much more than a particular point in space. Place is the role one plays in a particular community or context. Place is a position in an order or hierarchy. Most importantly, place can be used as a verb meaning to remember or recognize. Placing is the act of recalling one's engagement with the community, including shared values, experiences and understanding.
We are curious about the emerging Virtual Reality communication platforms and innovations and specifically what opportunities they bring to Philanthropic Placemaking. We stalk the latest VR news. We use our team in NYC to participate in most opportunities to strap on the next brand of headset, leave the real world and experience a creative VR team’s virtual place. They are all worth the trip.Read More
There are two key questions that we all want to ask and they both point to donor motivation. The first is why did you give to us? The second is what will motivate you to give to us again? One can be asked, the other should never be asked. If we are to demonstrate understanding of our donors, there are some things we have to figure out without asking.Read More
How often should you communicate with your donors?
As you construct a communication plan, be mindful of the level of intimacy implied by different types of activity or communication channels. Always be respectful of the individual donor’s request for privacy, keeping in mind that there are degrees of anonymity.Read More