Series: Why donor recognition matters

Institutions of all sizes are strategic in their fundraising — and with good reason.

An organization needs money to survive, and they wouldn’t go into the process of raising thousands or even millions of dollars without a plan.

But just as valuable as convincing those donors to give, is recognizing their generosity. And that’s where so many organizations fall short.

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Catawba Valley Medical Center: 50th Anniversary Celebration

October 2017 marked the 50th anniversary of the Catawba Valley Medical Center. Heurista has worked with CVMC for more than a decade designing project-specific displays; a central philanthropy center recognizing cumulative, planned and annual donors; digital donor recognition; and an art program showcasing local artists. It was an honor to be selected to help celebrate the anniversary by designing semi-permanent graphics that connect the hospital to the community it serves.

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Interactive Campaign Recognition on School Playground

Heurista recently completed a fun, interactive campaign recognition display at Hammond School, a private K-12 school in Columbia, SC. We were engaged to create a donor recognition strategy for the 50 Forward: the Campaign for HAMMOND, a campaign list that would be represented in three locations on campus- the new Innovation Center, the lower school gymnasium, and the lower school playground.

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ADRP Las Vegas "Big Wins" From First Year Volunteer and Committee Chair

The 14th Annual ADRP International Conference in Las Vegas was a complete success for me and marked the anniversary of my first full year as an Association of Donor Relations Professionals (ADRP) member. A little more than a year ago, after joining Heurista, I took my first professional steps in to thedonor relations field by attending the annual ADRP conference in Pittsburgh. The theme my first year was ‘Forging the Future’. I met many engaging and vibrant ADRP members who were truly generous in supporting my developing role at Heurista and with ADRP.

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Latest Thinking Regarding Naming Opportunities

Naming opportunities are a key component in fundraising for major gifts. Organizations associate donor names with campus-based spaces, programs, funds and faculty positions. The science of using naming opportunities to motivate giving — and using strategy and policy to manage possible risks — is evolving. Heurista has been studying advances in cross-departmental coordinationrecognition policy, and design guidelines. We've gained valuable perspective by working with different types of institutions all across North America.

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National Public Gardens Day

Over the years, Heurista has enjoyed working with a number of public gardens, helping to develop donor recognition strategy that is integrated with the overall visitor experience. Today we honor public gardens! National Public Gardens Day was created in 2008, by the American Public Gardens Association and then partner Rain Bird, to drive local and national exposure to the importance of building vibrant, relevant gardens committed to community enrichment and environmental responsibility through community engagement, sustainable practices, and conversation.  

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