The Culture of Philanthropy Showing Up in NYC Holiday Shop Windows

Our team in New York City is bundled up and hitting the sidewalks to soak up all the merriment of the gift giving season. No other city on earth has shaped our image of Christmastime gift giving like New York City. The Museum of the City of New York is exhibiting Santa and the City to celebrate this century old tradition.  

 The Christmas windows of New York City are a treasured part of celebrating the season of giving for many millions of people. Behemoth retail brands produce their very best creative solutions for inspiring gift givers to snap a few keepsake pictures and then put away their mobile devices and come into the stores. We went on a search to find great examples of brands that are highlighting a culture of philanthropy in their creations.

Read More
#GivingTuesday from a different perspective

We explored NYC that day with a question: What are major shopping malls that promote a sense of community doing to take advantage of the opportunities that #GivingTuesday presents? The potential role of these properties has been a recent focus as we consider how a culture of generosity can be fostered where people gather for meals, entertainment, and shopping.  Downtown Manhattan is booming, so we headed there. Three major mall developments anchor the neighborhood and are transforming the business-minded community into a tourist and leisure hotspot. In our sights were Westfield World Trade Center, Brookfield Place and South Street Seaport, all enormous properties with significant resources for brand messaging and community building.

Read More