University of Colorado | Anschutz Medical Campus

Heurista was selected to provide consultation and design for comprehensive recognition standards to guide naming opportunities, cumulative and planned giving for the University of Colorado Anschutz Medical Campus. This work involved a detailed audit of all university facilities, tours of the two hospitals that share the campus, visits to other local institutions and a survey of peer organizations across the country. The work resulted in improved processes for valuing and formalizing naming opportunities. A detailed design guide includes directives for destination graphics for individual naming opportunities, grouped units for recognizing non-facility based namings, exterior sign solutions and detailed workflows for developing content.    

“We chose Heurista because we wanted a consultative partner to work with us in developing our approach. We were confident putting you in front of the Chancellor and the deans.”
-Brie Aguila, Assistant Vice President for External Relations